Designed a new and sophisticated product aesthetic for a new brand. Engineered the sheet metal housing in CAD and worked with a sheet metal firm to produce the housings
Developed the interaction between buttons, faders, touchscreen and lighting control (DMX). Designed all touch screen graphics including intuitive controls for complex devices
Developed the graphic design and business logic for a e-commerce website to sell software extensions to the console software. Configured a Magento site.
Sourced components from China and Taiwan. Met with partners at trade fairs to review products and negotiate prices. Tested and evaluated product samples and finalised components
Conducted user interviews and fly on the wall observations. Researched the current product offerings on the market. Created an initial product concept with intended USPs